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About HR responsive website

by brandingclientscreativedesigndigitalinfographicslead generationmarketingweb design

Flat design for the About HR brand, now live on their new website.

The About HR website is a responsive and conversion friendly website. Their three core services featured clearly underneath the main image and above the fold. The call to action and contact number in the top right hand corner makes it user friendly, and the contact details are always visible – this entices users to perform the action that is most valuable to About HR – call me! We love the flat design design, the simplicity of the structure and the colour!

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2D: Improve your brand communication with flat design

by brandingcreativedesign

Say goodbye to dated gradients, shadows and stroke elements; minimalism is here to stay. ‘Flat design’ is changing the way you communicate. When composed carefully, flat design is beautifully simple, timeless, clever and captivatingly appealing to your viewers.

Facebook changed their entire design icon scheme from 3D visuals to simplified, flat user-friendly icons. Google has followed suit. Apple’s iOS design evolved from realistic-looking 3D icons, to completely flat 2D elements.

The benefits of using flat design for your brand include:

  1. Readability – Your viewers no longer care to see fifty shades of gradients – they need simple and easy to use. Through flat design, we can easily focus the audience’s attention to directly where it needs to be, and rid unnecessary styling.
  2. Simplicity – Beautiful, easy to use interfaces, meaning viewers can get on with consuming the content or message without worrying how to use it.
  3. Efficiency – With potentially limited screen space, simple flat images, icons and colours makes the most efficiency of the pixels. Flat design simplifies the message as well as usability, and allows for it to be effectively communicated, no matter which way they choose to interact.

Talk to us about tweaking your brand to take advantage of flat design – we’d love to help you, 02 8339 2223.

Here are some simple and clever examples we at Fish Tank Creative love:

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Tender document design

Add creativity to your tender documents

by brandingclientscreativedesignmarketingprint

We recently had the privilege of designing some tender documents for one of our regular clients.

This really got us thinking of how a well designed tender document can really show off your brand and ensure you stand out from your competitors.

Here are some important points as to why it’s critical that the design of your tender document is done right the first time.

  1. Be confident in your brand! A well-designed tender template document will boost your business’s credibility and present a refined image of your brand.
  2. Adding design and creative thought to your presentation will allow for clear communication and grab your audiences attention.
  3. Use a clear, simple and consistent page structure to ensure legibility and have a greater impact.
  4. Naturally, when we see a well-designed document, we assume it has been expertly developed, and shows you take pride in the presentation of your brand.
  5. Creativity and structure adds value to the finished physical document.

These images show how beautiful your tender documents can be.

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