Raymond Loewy's Google Doodle

Happy Birthday Raymond Loewy!

Today Google pays tribute to famous industrial designer Raymond Loewy with a Google Doodle celebrating his 120th birthday.

Raymond Loewy's Google Doodle

Loewy was an industrial designer, famous for his work across a wide range of design disciplines and industries. Some of his most well recognised works include the Shell logo, Lucky Strike package, the redesign of the Coca-Cola contour bottle, the livery for Air Force One and the Pennsylvania Railroad S-1 locomotive.

Unfortunately Loewy passed away in 1986. Included below are some images of Loewy’s amazing design range, but for a complete biography and gallery of his work head on over to the official website.

Avanti sketch

Coca-Cola bottles and dispenser

S1 locomotive

Assorted logos




And the winner is…


Apple has knocked Coca-Cola out of the top position in Interbrand’s annual rating of most valuable brands. This is the first time in 13 years that Coca-Cola has not taken out the top spot, being pushed down to third by Apple and Google.

Could this be a precursor to how global brand values will continue to change in the future?

Source: CNet

entry sign

MarketPlace Leichhardt Enviro Expo

entry sign

Here at Fish Tank Creative we’re always trying to promote sustainability and do as much as we can to work in an eco friendly manner. We’re proud to be able to say that for the second year running we’ve completed branding work for the MarketPlace Leichhardt Annual Enviro Expo.

The event started on Monday and runs until Wednesday, 2nd of October. There are loads of free events happening aimed at both adults and kids, so everyone can find something that they’re interested in. The link above will take you to the full event program on the MarketPlace Leichhardt website.

Fish Tank Creative worked across a large range of collateral for this event, including press ads in both the Inner West Courier and Ciao! magazine, program flyers, web banners for Facebook and the MarketPlace Leichhardt website, a digital brochure, large posters and banners to be hung in the centre, and delivering a new wall triptych. Throughout this range of work we have kept a strong application of the brand as well as helping to promote the message of sustainability.

So if you’re looking for something to do in the Leichhardt area over the coming week get along to MarketPlace Leichhardt, check out the diverse range of free events and enjoy the lovely branding work that runs throughout the event. Other examples of Fish Tank Creative’s work for MarketPlace Leichhardt can be found on our website here.


program flyers