The secret to social media success


Successful business pages on social media have one thing in common: they use their online presence to build a real connection with their clients, as opposed to merely selling their products. This is because the old “yell louder than the other guy” technique falls on deaf ears in a place where consumers have the final say as to whether or not they see your content. Social media should engage your customers, entertain them and offer them something that might enrich their lives, otherwise they will not engage with your brand. Not sure if you’re taking the right approach to social media? Ask yourself the following questions:

Do I offer value to consumers?

If you see a company page with too much of a sales push, you’ll tune out. But if your content is engaging, helpful and shows you really care about your product or service, your customers are far more likely to follow you, regularly interact with your material and even share it with their friends. Every time you produce a social media post ask yourself: ‘If I were a customer, would I be truly interested in viewing this?’. The answer should always be yes. Remember: one overly-pushy social media post can leave a sour taste with your followers, causing them to unfollow you. This makes it essential to add value, 100 per cent of the time.

Am I always authentic?

No longer do brands have to look authentic, but they also have to be authentic. Today’s socially conscious and tech-savvy consumers expect the brands they endorse to be honest, transparent, deliver on their promises and remain true to their identities. They are far more likely to join brand communities that speak to human experiences, appear passionate about what they believe in and are willing to accept their faults. On the other hand, if these expectations aren’t met, criticism can spread like wildfire across social networks, devastating your credibility and making it near impossible to build a strong community. Remember, your credibility is one of your most valuable commodities, so use it wisely.

Do I create personal content?

We live in an era of personalisation. It’s essential to customise your content to ensure individuals only see the information they’ll be interested in. Why not tailor your message to specific individuals to ensure they get the most out of your communications? You can segment customers into groups that would benefit from a unique offering – for example, location, sector, purchase history, browsing habits or gender by reviewing the analytics data you already have about them. By feeling like your content has been tailored specifically to them, studies show that customers are much more likely to engage with your brand.

If you answered no to any of these questions, it’s probably time to reconsider your business’ social media strategy. Need help generating a soft sell approach that grows your followers? Merryn Bourne Creative can work closely with your brand to create an impressive return on investment. For more detailed information, contact us today.

supercharge your ads with facebook pixel

How to Supercharge Your Ads with the New Facebook Pixel

supercharge your ads with facebook pixel

What’s a Facebook pixel?

A Facebook pixel is a small piece of coding that allows you to track and optimise your ads, helping build targeted audiences for future campaigns.

What’s new?

Released early this year, Facebook’s new pixel is easier to use and track. By integrating two separate pixels, Custom Audiences and Conversation Tracking into one, Facebook has streamlined its system, offering improvements to its functions:


Conversation tracking

Track the actions of web visitors from your Facebook ad and monitor how they interact with your website. For example; are they buying more from desktop or mobile? How often do they drop out at your payment page? Use this to make necessary improvements.

Optimising ads for conversion

Improve the quality and targeting of your ads, boosting their overall effectiveness. Use the data provided to ensure your ads are being seen by the customers most likely to take your desired action.

Building custom audiences

Facebook can help find optimal audiences for your ads based on people’s interests, likes and demographics.

You can also expect other benefits like faster loading, improved website SEO and the capability to track multiple events.

How to get started

Create the pixel and add it to your website. Find the ‘Pixels’ tab under ‘Ads Manager’ on Facebook. Click ‘Create a Pixel,’ give it a name and accept the terms. Next, paste the pixel code into the header of your website and check the status is active by clicking ‘Send Text Traffic’. This code will then send data back to Facebook, allowing you to better measure your activity. For more info about setting up your pixel, see Facebook’s guide.

How to start tracking the events that matter to you:

Once you’ve set up your pixel, you can start adding events, which allow you to customise and track the actions people take on your website. To do this, find the ‘Pixels’ tab in your ‘Ads Manager’ on Facebook, click ‘Install Events’. Choose the events you’d like to track – for example, when people make a purchase, make a search, view certain content or sign up for registration. Next, assign whether you track these on ‘Page Load’ (when someone lands on a page) or on ‘Inline Action’ (when someone clicks something) and select any additional parameters you’d like to measure. Copy and paste to your site and enjoy the benefits of improved ads!

Merryn Bourne Creative can help you optimise the way you produce, measure and track your advertising with the new Facebook pixel. Contact us today.

Social media + graphic design internship

Do you have basic design skills and love coming up with content ideas? This is the position for you!

We are Fish Tank Creative, an innovative Brand and Design agency based in the buzz of Chippendale. We are offering an exciting 12 week internship for a Graphic Designer with also an interest in social media to join our young and dynamic team.

Generally you will be assisting with developing content and designs for Fish Tank Creative’s social media and marketing aswell assisting with client design projects.

  • Capable of using Adobe suite (Photoshop, Illustrator, etc)
  • Be familiar with social media sites Facebook, Instagram, Twitter and more
  • Ability to research and develop content for social media and blog posts
  • An interest in social media and branded content
  • Some web design skills (e.g. HTML and CSS) would be WONDERFUL but not a must
  • Familiar with EDM’s is desirable but not required
  • Updating our website with new content
  • Coordinating our email newsletters based on an existing template
  • Generation of content weekly for the Fish Tank Creative social media pages and blog
  • Creating Photoshop mockups of completed client work for Fish Tank Creative website
  • Participating in creative brainstorms and ideas creation
What we can offer you
  • Fun, friendly and supportive environment
  • Valuable small business experience, the perfect place to kick start your marketing/ design career
  • Work reference on completion of internship
  • Content for your portfolio
  • The chance to develop your social media and content production experience
  • Flexible working hours
  • Watch your designs come to life on our real life projects
  • Put the skills you’ve picked up in university/TAFE to practice. 

The role will require a commitment of 1 to 2 days per week, working from our studio in Chippendale. This is a great opportunity for a current student or recent graduate who is working part-time. Email hello@fishtankcreative.com.au with a cover letter, and a pdf folio of your work. A member of our team will be in contact if you have been short listed for an interview



The Importance of Social Media Management

These days social media is an influential tool for brands and businesses – with more discovering how powerful it can be when managed properly. Not only does it give a voice to a brand, it also helps establish a relationship between it and the community. This will result in customer loyalty which ultimately leads to more sales.

As a design agency that specialises on the retail sector, we have fully realised how beneficial social media management is. With our knowledge on both areas, we can help you grow your business.

Check out our infographic below that we’ve designed to help you understand more about the importance of social media management!