Fish Tank Creative team

Welcome to the fish tank!

Fish Tank Creative team

In 2017, our team expanded, widening our talent pool and growing our fish tank larger than it’s ever been. We’ve made huge strides in our industry, driving brands forward, connecting with target audiences and adding value to many organisations.

Swim on in and get to know our team…

fish-tank-creative-meet-team-merryn

Merryn Bourne, CEO & Founder

Merryn started Fish Tank Creative almost ten years ago in 2008, out of her creative industry experience in both design and marketing. With her passion for design, charming and upbeat personality, Merryn wears a hundred different hats in this company, balancing her role as CEO with creative strategy, accounts, HR, business sales and even dabbling in design. Plus, she somehow still has plenty of time to spend with her beautiful, young family.

How did you get into the line of work you’re in?
Natural progression. I knew I wanted to be an art director while studying 2D/3D art and social science at school. This was then confirmed by my work experience with George Paterson bates in Year 10 and later Bryce Courternay. My time at University taught me how to take artistic and creative ideas and make them commercially viable. From there, my experience in the real world, working in lifestyle advertising and corporate marketing for 20 years taught me other valuable lessons, like the fact that image is everything the skill of taking customers wants and needs and creating a solution.

What’s your favourite part of the job?
Meeting people, and showing them how the solution works to fix their problem.

What are your hobbies?
Relaxing on the beach, being with my family and laughing with my besties.

If you were a fish, which would you be?
The angel fish, all embellished and sparkly.

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Lyn Taylor, Studio Manager

The most recent addition to the Fish Tank Team, Lyn is buzzing with helpful management strategies and insightful ways to improve our processes. She has seventeen years’ experience in the creative industries and is also a well-known photographer in Sydney’s fashion and music scenes.

How did you get into the line of work you’re in?
I started in project management in the creative industry – I thought it would be a perfect combination of creative and strategy.

What’s your favourite part of the job?
Thinking of new ways to assist the FTC team and getting to know our clients.

What are your hobbies?
Photography, playing, guitar and hanging out with my family.

If you were a fish, which would you be?
A puffer fish, haha.
Mardi Lowe. design lead, pre press mastermind and lord of all things WordPress

Mardi Lowe, Digital Design Lead

Mardi combines the distinctive worlds of web development and design with a unique passion and talent for both. She’s an instrumental member of the Fish Tank team, having blessed our Chippendale studio with her cheery, friendly energy and joyful presence for three and a half years.

How did you land up in the line of work you’re in?
I knew from a young age I wanted to be in the creative industry. My first job straight out of school was a Prepress and Graphic Arts apprenticeship, which taught me the design fundamentals of print. From there, I moved from print into the design world. 

What’s your favourite part of the job?
For a long time, I’ve wanted to use my design skills for something that could help the world, even in a small way. Working in aged care has been the most rewarding for me at Fish Tank Creative. I feel good knowing our ideas have been used to help families and elderly people.

What are your hobbies?
Scuba diving, yoga, fitness and reading.

If you were a fish, which would you be?
A parrot fish. They’re just so bright and colourful!

Juliet Forsyth, Designer, illustrator and lover of birds

Juliet Forsyth, Designer & Creative Services Manager

Juliet’s background in fine art gives her graphic design work a unique edge. In the two years she’s been with Fish Tank Creative, we’re yet to see her without a sketchpad in her bag or doodles in her meeting notes. But her talents extend beyond art – she’s got a good instinct for marketing and her mind always is full of creative, out of the box ideas.

How did you get into the line of work you’re in?
I started out studying art, which slid into time-based art which slid into animation which slid into digital media which slid into design …It was a slippery slope.

 What’s your favourite part of the job?
Whenever we get a new project that allows us to be super creative and make something beautiful.

 What are your hobbies?
Drawing, dungeons and dragons and bush walking.

If you were a fish, which would you be?
A Bristlenose Catfish, obviously.

 Kira Friedman Writer of copy and content aka the Beyonce of writing 

Kira Friedman, Copywriter

Word obsessed and a bit of a book nerd, Kira just returned from six months studying literature in Edinburgh, Scotland. She loves making complex ideas sound simple, striving to help brands’ unique personalities shine through.

How did you get into the line of work you’re in?
I’ve always been interested in the art of writing, but I’ve recently discovered the art of branding. There’s something very satisfying about listening to a client and helping them build their marketing goals.  

What’s your favourite part of the job?
Getting to write cool articles like this one…

What are your hobbies?
Travelling, cooking and reading.

If you were a fish, which would you be?
A Neon Tetra, they’re tiny and look just like a regular fish, but that glowing strip always catches your eye.

 Farhan Saeed, Web developer

Farhan Saeed, Web Developer

Farhan moved to Australia just one and a half years ago from Pakistan and is now doing his Masters in IT. He’s a web development and coding whizz, constantly impressing us with his coding skills and keeping us up to date with the latest in the tech world.

How did you get into the line of work you’re in?
It was my love for technology. I started off as a freelance writer, and was not very good at it. A few months into freelancing, I started my computer science degree and saw how much I could do with what I learn in class. Then I just kept learning new things to keep up with the changing needs of clients, which was both challenging and enjoyable. Time just flew from there.

What’s your favourite part of the job?
I can work from anywhere.

What are your hobbies?
Cricket, music, movies and TV shows.

If you were a fish, which would you be?
I don’t know… I don’t even know what type of fish we have in our office tank.

Yery Yoon, Marketing intern

Yery Yoon, Marketing Intern

A qualified optometrist, budding artist and talented photographer, Yery is a bright and friendly member of the Fish Tank Team. She’s fluent in Korean, loves fashion and is always keen to extend her marketing skills. In fact, she’s headed back to school next year to pursue her passion, Media Productions.

How did you get into the line of work you’re in?
(as a marketing intern): I was working at a small independent optometry practice where we had to all participate in a bit of everything to run a business and it sparked an interest in marketing. It lead me to actively paying attention to the way brands tried to win my attention as a consumer.

What’s your favourite part of the job?
Understanding what people may be interested in and engaging with them to entertain or inform them of their needs.

What are your hobbies?
Drawing, reading, taking photos, binge watching tv series

If you were a fish, which would you be?
The Finding Nemo fish because it’s cute to look at.

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Cleo and Otto, Studio Mascots

Tasked with the important role of swimming about all day and night, Cleo and Otto are 24/7 studio security guards, supervising the team and making sure nothing un-fishy is going on.

Looking to build your branding and communication strategy in the New Year? The Merryn Bourne Creative team can develop your marketing strategy and design you a brand image that perfectly aligns with your organisation. For an obligation-free chat, contact Merryn on 02 8399 2223.

The Coffee Experience

The Coffee Experience

Merryn Bourne Creative recently worked with Velocity from Airport Retail Enterprises to develop a marketing strategy for the signature drink round in the recent championships at The Coffee Experience.

We created a beautiful brand for the Macadamia Moment along with a promotional tent card to deliver the message that the deconstructed beverage could made just how you like it!

Here a few snaps from the day!

The Coffee Experience

Source: Prime Creative Media

The Coffee Experience Macadamia Moment

The Coffee Experience

Source: Prime Creative Media

The Coffee Experience

Source: Prime Creative Media

The Coffee Experience Macadamia Moment

CBC Group Responsive Wordpress Website

CBC Group responsive website

Merryn Bourne Creative and Concession Planning worked closely with the facilities management group, CBC GROUP to redesign their company website.

They now have a beautiful responsive CMS site with strong branding throughout. The new platform also features an interactive safety induction that allows for required sub contractors to complete an easy online questionnaire and agreement, which in turn cuts the internal admin processes for CBC Group.

For the potential client searching online, company statistics as infogrpahics show success in their sector in a snapshot, and gives the viewer a simple path to all core services, and required information.

CBC Group Responsive WordPress Website CBC Group Responsive WordPress WebsiteCBC Group Responsive WordPress Website

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About HR responsive website

Flat design for the About HR brand, now live on their new website.

The About HR website is a responsive and conversion friendly website. Their three core services featured clearly underneath the main image and above the fold. The call to action and contact number in the top right hand corner makes it user friendly, and the contact details are always visible – this entices users to perform the action that is most valuable to About HR – call me! We love the flat design design, the simplicity of the structure and the colour!

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Social media + graphic design internship

Do you have basic design skills and love coming up with content ideas? This is the position for you!

We are Fish Tank Creative, an innovative Brand and Design agency based in the buzz of Chippendale. We are offering an exciting 12 week internship for a Graphic Designer with also an interest in social media to join our young and dynamic team.

Generally you will be assisting with developing content and designs for Fish Tank Creative’s social media and marketing aswell assisting with client design projects.

Skills
  • Capable of using Adobe suite (Photoshop, Illustrator, etc)
  • Be familiar with social media sites Facebook, Instagram, Twitter and more
  • Ability to research and develop content for social media and blog posts
  • An interest in social media and branded content
  • Some web design skills (e.g. HTML and CSS) would be WONDERFUL but not a must
  • Familiar with EDM’s is desirable but not required
Tasks
  • Updating our website with new content
  • Coordinating our email newsletters based on an existing template
  • Generation of content weekly for the Fish Tank Creative social media pages and blog
  • Creating Photoshop mockups of completed client work for Fish Tank Creative website
  • Participating in creative brainstorms and ideas creation
What we can offer you
  • Fun, friendly and supportive environment
  • Valuable small business experience, the perfect place to kick start your marketing/ design career
  • Work reference on completion of internship
  • Content for your portfolio
  • The chance to develop your social media and content production experience
  • Flexible working hours
  • Watch your designs come to life on our real life projects
  • Put the skills you’ve picked up in university/TAFE to practice. 

The role will require a commitment of 1 to 2 days per week, working from our studio in Chippendale. This is a great opportunity for a current student or recent graduate who is working part-time. Email hello@fishtankcreative.com.au with a cover letter, and a pdf folio of your work. A member of our team will be in contact if you have been short listed for an interview

 

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2D: Improve your brand communication with flat design

Say goodbye to dated gradients, shadows and stroke elements; minimalism is here to stay. ‘Flat design’ is changing the way you communicate. When composed carefully, flat design is beautifully simple, timeless, clever and captivatingly appealing to your viewers.

Facebook changed their entire design icon scheme from 3D visuals to simplified, flat user-friendly icons. Google has followed suit. Apple’s iOS design evolved from realistic-looking 3D icons, to completely flat 2D elements.

The benefits of using flat design for your brand include:

  1. Readability – Your viewers no longer care to see fifty shades of gradients – they need simple and easy to use. Through flat design, we can easily focus the audience’s attention to directly where it needs to be, and rid unnecessary styling.
  2. Simplicity – Beautiful, easy to use interfaces, meaning viewers can get on with consuming the content or message without worrying how to use it.
  3. Efficiency – With potentially limited screen space, simple flat images, icons and colours makes the most efficiency of the pixels. Flat design simplifies the message as well as usability, and allows for it to be effectively communicated, no matter which way they choose to interact.

Talk to us about tweaking your brand to take advantage of flat design – we’d love to help you, 02 8339 2223.

Here are some simple and clever examples we at Fish Tank Creative love:

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