04-website-flat-design-examples

2D: Improve your brand communication with flat design

by brandingcreativedesign

Say goodbye to dated gradients, shadows and stroke elements; minimalism is here to stay. ‘Flat design’ is changing the way you communicate. When composed carefully, flat design is beautifully simple, timeless, clever and captivatingly appealing to your viewers.

Facebook changed their entire design icon scheme from 3D visuals to simplified, flat user-friendly icons. Google has followed suit. Apple’s iOS design evolved from realistic-looking 3D icons, to completely flat 2D elements.

The benefits of using flat design for your brand include:

  1. Readability – Your viewers no longer care to see fifty shades of gradients – they need simple and easy to use. Through flat design, we can easily focus the audience’s attention to directly where it needs to be, and rid unnecessary styling.
  2. Simplicity – Beautiful, easy to use interfaces, meaning viewers can get on with consuming the content or message without worrying how to use it.
  3. Efficiency – With potentially limited screen space, simple flat images, icons and colours makes the most efficiency of the pixels. Flat design simplifies the message as well as usability, and allows for it to be effectively communicated, no matter which way they choose to interact.

Talk to us about tweaking your brand to take advantage of flat design – we’d love to help you, 02 8339 2223.

Here are some simple and clever examples we at Fish Tank Creative love:

04-website-flat-design-examples carryology_featureforbetter-coffee-feature flat-design-1

Tender document design

Add creativity to your tender documents

by brandingclientscreativedesignmarketingprint

We recently had the privilege of designing some tender documents for one of our regular clients.

This really got us thinking of how a well designed tender document can really show off your brand and ensure you stand out from your competitors.

Here are some important points as to why it’s critical that the design of your tender document is done right the first time.

  1. Be confident in your brand! A well-designed tender template document will boost your business’s credibility and present a refined image of your brand.
  2. Adding design and creative thought to your presentation will allow for clear communication and grab your audiences attention.
  3. Use a clear, simple and consistent page structure to ensure legibility and have a greater impact.
  4. Naturally, when we see a well-designed document, we assume it has been expertly developed, and shows you take pride in the presentation of your brand.
  5. Creativity and structure adds value to the finished physical document.

These images show how beautiful your tender documents can be.

Tender document design Tender document design  Tender document design Tender document design

Mobile-Friendly-Test-Screenshot

Is your website being penalised by Google?

by creativedesigndigitalmarketingweb design

So everyone is talking about Google’s recent algorithm changes but how have they changed? Before reading any further go straight​ t​o​ ​the Google Mobile-Friendly​ ​Test to check if your site is optimised for mobile.

If you got a message like this then you need to make some changes to keep your precious search engine results.

Mobile-Friendly-Test-Screenshot

Up until April 21st it has been possible for websites to perform well without having a mobile optimised site,​ ​but now that has all changed. Google ​is on the prowl for mobile-friendly websites and if you don’t have one you can expect to see a significant drop in your search results.

Not familiar with what makes a website​ ​mobile-friendly. In a nutshell a​ ​mobile-friendly site is a website that automatically changes it’s layout based on the device being used. To avoid being penalised, Google recommends a beautiful new responsive site. Therefore you will have a single website that will look AMAZING on your phone, tablet​ ​and​ ​desktop.

In return Google will reward your new mobile​ ​site with improved SEO. By investing in a responsive site you will also create a good user experience which in return leads to​ ​increased conversion rates and keeps your brand competitive.

Talk to us about beautiful, conversion friendly websites that generate qualified leads for your business. We would love to help you! Call us on 02 8399 2223.