Add strength to your brand by developing a brand personality!
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Achieve brand awareness
Every brand needs to be unique and memorable to its audience. Use these steps to build your brands awareness within the marketplace.
Importance of a logo
We all know every company needs a logo but have you ever thought why?
Property Development Marketing 101
The property buying market represents a great deal more than just a material purchase to people these days; it truly is a lifestyle purchase.
For a great return on investment, you must harness the selling points of this projected lifestyle, with strategic marketing and results driven design.
About HR responsive website
Flat design for the About HR brand, now live on their new website.
The About HR website is a responsive and conversion friendly website. Their three core services featured clearly underneath the main image and above the fold. The call to action and contact number in the top right hand corner makes it user friendly, and the contact details are always visible – this entices users to perform the action that is most valuable to About HR – call me! We love the flat design design, the simplicity of the structure and the colour!
Social media + graphic design internship
Do you have basic design skills and love coming up with content ideas? This is the position for you!
We are Fish Tank Creative, an innovative Brand and Design agency based in the buzz of Chippendale. We are offering an exciting 12 week internship for a Graphic Designer with also an interest in social media to join our young and dynamic team.
Generally you will be assisting with developing content and designs for Fish Tank Creative’s social media and marketing aswell assisting with client design projects.
Skills
- Capable of using Adobe suite (Photoshop, Illustrator, etc)
- Be familiar with social media sites Facebook, Instagram, Twitter and more
- Ability to research and develop content for social media and blog posts
- An interest in social media and branded content
- Some web design skills (e.g. HTML and CSS) would be WONDERFUL but not a must
- Familiar with EDM’s is desirable but not required
Tasks
- Updating our website with new content
- Coordinating our email newsletters based on an existing template
- Generation of content weekly for the Fish Tank Creative social media pages and blog
- Creating Photoshop mockups of completed client work for Fish Tank Creative website
- Participating in creative brainstorms and ideas creation
What we can offer you
- Fun, friendly and supportive environment
- Valuable small business experience, the perfect place to kick start your marketing/ design career
- Work reference on completion of internship
- Content for your portfolio
- The chance to develop your social media and content production experience
- Flexible working hours
- Watch your designs come to life on our real life projects
- Put the skills you’ve picked up in university/TAFE to practice.
The role will require a commitment of 1 to 2 days per week, working from our studio in Chippendale. This is a great opportunity for a current student or recent graduate who is working part-time. Email hello@fishtankcreative.com.au with a cover letter, and a pdf folio of your work. A member of our team will be in contact if you have been short listed for an interview
2D: Improve your brand communication with flat design
Say goodbye to dated gradients, shadows and stroke elements; minimalism is here to stay. ‘Flat design’ is changing the way you communicate. When composed carefully, flat design is beautifully simple, timeless, clever and captivatingly appealing to your viewers.
Facebook changed their entire design icon scheme from 3D visuals to simplified, flat user-friendly icons. Google has followed suit. Apple’s iOS design evolved from realistic-looking 3D icons, to completely flat 2D elements.
The benefits of using flat design for your brand include:
- Readability – Your viewers no longer care to see fifty shades of gradients – they need simple and easy to use. Through flat design, we can easily focus the audience’s attention to directly where it needs to be, and rid unnecessary styling.
- Simplicity – Beautiful, easy to use interfaces, meaning viewers can get on with consuming the content or message without worrying how to use it.
- Efficiency – With potentially limited screen space, simple flat images, icons and colours makes the most efficiency of the pixels. Flat design simplifies the message as well as usability, and allows for it to be effectively communicated, no matter which way they choose to interact.
Talk to us about tweaking your brand to take advantage of flat design – we’d love to help you, 02 8339 2223.
Here are some simple and clever examples we at Fish Tank Creative love:
Top of the pops
Fish Tank Creative were blown away by Johnny Romeo’s colourful exhibition at NG Art Gallery last week.
Brand Security
Did you know that Google boosts your SEO ranking if you have an SSL certificate installed on your website?
Don’t know what an SSL certificate is?
Well basically it ensures enhanced security for your users.
How do you know if you have an SSL certificate?
It’s easy to identify if your site has an SSL certificate installed. Have you ever realised that some websites have HTTP::// at the beginning of their URL and some have HTTPS:://? Well you guessed it, HTTPS::// means your site is secure!
Security is now top priority with Google.
Generally this security measure is only for Ecommerce sites, to protect your customers credit card information, but now security is Google’s top priority and wants HTTPS everywhere for safer browsing and secure online data.
We recommend.
Fish Tank Creative can install an SSL certificate on your website to help boost your site that little bit further up in search engines ranking. Call us to secure your brand, 02 8299 2223.
Add creativity to your tender documents
We recently had the privilege of designing some tender documents for one of our regular clients.
This really got us thinking of how a well designed tender document can really show off your brand and ensure you stand out from your competitors.
Here are some important points as to why it’s critical that the design of your tender document is done right the first time.
- Be confident in your brand! A well-designed tender template document will boost your business’s credibility and present a refined image of your brand.
- Adding design and creative thought to your presentation will allow for clear communication and grab your audiences attention.
- Use a clear, simple and consistent page structure to ensure legibility and have a greater impact.
- Naturally, when we see a well-designed document, we assume it has been expertly developed, and shows you take pride in the presentation of your brand.
- Creativity and structure adds value to the finished physical document.
These images show how beautiful your tender documents can be.
