Fish Tank Creative highly recommends regular website maintenance to ensure your site is always running smoothly. The web is developing everyday and WordPress open source updates are developed to keep website code current and bug free.
So everyone is talking about Google’s recent algorithm changes but how have they changed? Before reading any further go straight to the Google Mobile-Friendly Test to check if your site is optimised for mobile.
If you got a message like this then you need to make some changes to keep your precious search engine results.
Up until April 21st it has been possible for websites to perform well without having a mobile optimised site, but now that has all changed. Google is on the prowl for mobile-friendly websites and if you don’t have one you can expect to see a significant drop in your search results.
Not familiar with what makes a website mobile-friendly. In a nutshell a mobile-friendly site is a website that automatically changes it’s layout based on the device being used. To avoid being penalised, Google recommends a beautiful new responsive site. Therefore you will have a single website that will look AMAZING on your phone, tablet and desktop.
In return Google will reward your new mobile site with improved SEO. By investing in a responsive site you will also create a good user experience which in return leads to increased conversion rates and keeps your brand competitive.
Talk to us about beautiful, conversion friendly websites that generate qualified leads for your business. We would love to help you! Call us on 02 8399 2223.
We say, if you want to effectively showcase your brand, don’t try and make a template site fit. Square peg, round hole!
It is common for clients to ask, should I have a custom built or template website? Having your site custom built means stronger branding and number of other advantages:
You have heard it before but your website is a 24/7 sales tool, so it’s important that your website is converting browsers into actual leads. Here are a few tips to get you started!
We know planning for the web is just as important as planning for anything else in a business. To avoid back tracking and adding bits to your website that have been overlooked, we have put together an essential checklist (with extras) that should to be considered when in the early stages of the project. Enjoy!
Want to know more? Smashing Magazine has a great article on the benefits of planning a website – A Comprehensive Website Planning Guide.
The BrewBar is a locally designed and manufactured coffee machine which will not only brew a darn good coffee, it also increases the output of baristas! So, imagine how excited we were when Fish Tank Creative was approached to design the branding and website.
For this particular design, we wanted it to convey elegance and simplicity and show that The BrewBar is designed to produce high quality coffee as efficiently as possible.
Checkout www.thebrewbar.com.au for more info!
It’s always a nice day for us when we can unveil the work we did for our amazing clients! We’re very proud and excited to show off the WordPress responsive website that we’ve designed for Dragon Eye Properties (DEP). On this project, we especially wanted the website to showcase DEP’s luxurious and modern feel and we think we did exactly that!
Check out www.dragoneyeproperties.com to find out more about the finished product!
A simple and cost effective way to improve your websites Search Engine Optimization (SEO) is to begin with managing your on-page optimization.
What is on-page optimization you may ask? Well it is an area of SEO that applies to the content and structure of your website.
So let’s get started!
On-Page Optimization can be divided up into a number of areas;
Prior to creating any content for your website keyword research is of most importance and can make or break your website.
There are two types of keywords, primary and long tail.
The Title Tag (title elements) is the most critical form of on-page optimization and is used in search engine result pages to display a snippet of a given page. Google will only display the first 50-60 characters of your title so be mindful of length and keep your important keywords close to the front. Long title tags have 20% lower click through rate as they can be considered as incomplete.
As of 2009 Google announced that meta descriptions have no effect on your ranking in search engines but instead are important in gaining user click-through rates as they provide searchers with information on the given page. The optimal length for your description is roughly 155 characters. Rework your primary keyword into the description for better results.
Renaming any image file name and alt attribute to include a keyword is a must do! Although you don’t want each image to have the same keyword otherwise it appears to be spam. Ideally you would want each image to use different keywords so try using at least 3-4 different keywords for your images.
Header Tags aren’t a huge contributing factor to SEO but they should be taken advantage of whenever possible. Try to incorporate your primary keywords into post and page titles and any long tail keywords into the sub-headers.