The team at Fish Tank Creative are really loving Nick Barclay’s poster series ‘Three Colour Cities’, in which he uses minimal colours and geometric shapes to display his representation of these countries. Love his use of grids on these prints! What do you think?
After lots of hard work of putting together numerous amounts of print and digital material Fish Tank Creative experienced the BEAMS arts festival first hand, we were impressed!
There was an amazing display of illuminated artworks that lit up the streets of Chippendale. The atmosphere surrounding the festival was fantastic and we can’t wait until we can do it all again next year.
Merryn from Fish Tank Creative paid a visit to the 2014 Archibald, Wynne and Sulman Prizes at NSW Art Gallery on the weekend.
Lucky for us she took a few shots of her favourite pieces and even found that Mia Oatley had been selected to be part of this years exhibition.
Recently at Fish Tank Creative we have had some fun working with infographics.
Therefore next week we are going to give you some advice on how infographics can be used to effectively display important information.
For now enjoy these beautiful infographic posters from That’s ADV Baby
Ikea have taken Instagram to a whole new level. Using Instagram’s tagging features and grid structure the furniture retailer has created an account that functions just like a website.
The Instagram account @ikea_ps_2014 showcases 34 items of it’s latest collection. By clicking on any picture you are taken to another account devoted to that piece of furniture.
This unique marketing campaign was created by the ad agency Instinct and was developed to reflect the 2014 PS Collections main concept of ‘Always on the move’. We personally think they have nailed it!!
Could this brilliant idea change the original functionality of Instagram and inspire other marketers around the world?
IKEA PS: Instagram Website from Instinct on Vimeo.
Using social media to increase the growth of your business is fun and exciting but it can also be a little overwhelming considering the amount of online resources that are available to help you get started.
To make it a little easier for you we have jotted down a few tips that we have found helpful at Fish Tank Creative.
The most effective times to upload content to your social media is between the hours of 6am – 8am and then again in the afternoon at 2pm – 5pm.
Although its important to know who your audience is and when they will be using social media. Once you have determined this you should aim to schedule your posts around those times.
If you can post information that is current and relevant to your customer, you’ll give your audience a reason to read your posts and from there visit your website.
Social media updates can consist of pretty much anything that will engage your audience. Try posting about local news, images, status updates on your company and its latest projects, local events and even jokes!
Your audience wants regular updates and that’s what will keep them coming back.
Different social media platforms suggest a different posting frequencies. Posting on Facebook should be limited to 2-3 times a day, 7 days a week where as LinkedIn should be cut down to once a day and only on weekdays.
Use a consistent style for your posts to create a voice for your business. If it helps create a basic style guide and keep the language style the same to develop an online personality.
Further define your company’s personality by connecting with relevant groups to determine how you want to be seen. Also interacting with your audience is always appreciated. Reply to both positive and negative comments, acknowledge their status updates and provide advice when appropriate.
Every year for one night only in September the streets of Chippendale are illuminated with various creative talents to bring forth a showcase of colour, form, movement and sound.
This year Fish Tank Creative are the creative sponsor for this inspirational event and are having some fun putting together the print & digital material and even some promotional merchandise.
At Fish Tank Creative we are looking into different treatments for our brand development and we can’t help but admire these beautiful letterpress examples. Thought we would share them with you!
Inkredible have inspired Fish Tank Creative today with this powerful quote on the importance of branding.
The inspiring Mia Oatley has her latest exhibition the Night Queen at NG Art Gallery from the 30th of July until the 16th of August.
We are lucky enough to be only just around the corner from the NG Gallery and were able to have a sneak peak before opening night and we loved it!
Mia uses a beautiful blend of pastel colours to create a unique collection of fun summery works.
