Instagram just got bigger!

Ikea have taken Instagram to a whole new level. Using Instagram’s tagging features and grid structure the furniture retailer has created an account that functions just like a website.

The Instagram account @ikea_ps_2014 showcases 34 items of it’s latest collection. By clicking on any picture you are taken to another account devoted to that piece of furniture.

This unique marketing campaign was created by the ad agency Instinct and was developed to reflect the 2014 PS Collections main concept of ‘Always on the move’. We personally think they have nailed it!!

Could this brilliant idea change the original functionality of Instagram and inspire other marketers around the world?

IKEA PS: Instagram Website from Instinct on Vimeo.

Ikea Instagram

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