Merryn from Fish Tank Creative paid a visit to the 2014 Archibald, Wynne and Sulman Prizes at NSW Art Gallery on the weekend.
Lucky for us she took a few shots of her favourite pieces and even found that Mia Oatley had been selected to be part of this years exhibition.
Lets talk about infographic best practices using an infographic!
Recently at Fish Tank Creative we have had some fun working with infographics.
Therefore next week we are going to give you some advice on how infographics can be used to effectively display important information.
For now enjoy these beautiful infographic posters from That’s ADV Baby
Ikea have taken Instagram to a whole new level. Using Instagram’s tagging features and grid structure the furniture retailer has created an account that functions just like a website.
The Instagram account @ikea_ps_2014 showcases 34 items of it’s latest collection. By clicking on any picture you are taken to another account devoted to that piece of furniture.
This unique marketing campaign was created by the ad agency Instinct and was developed to reflect the 2014 PS Collections main concept of ‘Always on the move’. We personally think they have nailed it!!
Could this brilliant idea change the original functionality of Instagram and inspire other marketers around the world?
IKEA PS: Instagram Website from Instinct on Vimeo.
Every year for one night only in September the streets of Chippendale are illuminated with various creative talents to bring forth a showcase of colour, form, movement and sound.
This year Fish Tank Creative are the creative sponsor for this inspirational event and are having some fun putting together the print & digital material and even some promotional merchandise.
A simple and cost effective way to improve your websites Search Engine Optimization (SEO) is to begin with managing your on-page optimization.
What is on-page optimization you may ask? Well it is an area of SEO that applies to the content and structure of your website.
So let’s get started!
On-Page Optimization can be divided up into a number of areas;
Prior to creating any content for your website keyword research is of most importance and can make or break your website.
There are two types of keywords, primary and long tail.
The Title Tag (title elements) is the most critical form of on-page optimization and is used in search engine result pages to display a snippet of a given page. Google will only display the first 50-60 characters of your title so be mindful of length and keep your important keywords close to the front. Long title tags have 20% lower click through rate as they can be considered as incomplete.
As of 2009 Google announced that meta descriptions have no effect on your ranking in search engines but instead are important in gaining user click-through rates as they provide searchers with information on the given page. The optimal length for your description is roughly 155 characters. Rework your primary keyword into the description for better results.
Renaming any image file name and alt attribute to include a keyword is a must do! Although you don’t want each image to have the same keyword otherwise it appears to be spam. Ideally you would want each image to use different keywords so try using at least 3-4 different keywords for your images.
Header Tags aren’t a huge contributing factor to SEO but they should be taken advantage of whenever possible. Try to incorporate your primary keywords into post and page titles and any long tail keywords into the sub-headers.
Mirage apartments required branding that reflected the Shepherds Bay luxurious waterfront living. Results in a strong geometric icon paired with simple typography.
At Fish Tank Creative we are looking into different treatments for our brand development and we can’t help but admire these beautiful letterpress examples. Thought we would share them with you!
Inkredible have inspired Fish Tank Creative today with this powerful quote on the importance of branding.
The Ridge is one of Dragon Eye Properties (DEP) eco-friendly residential development projects located amongst the trees in Warriewood. Based on this DEP required Fish Tank Creative to brand The Ridge project to promote the ecologically sustainable development.
The final concept is crafted with classical style and typographical hierarchy with a small leaf icon that has been included to allude to the clean natural environment.