Ikea Instagram

Instagram just got bigger!

Ikea have taken Instagram to a whole new level. Using Instagram’s tagging features and grid structure the furniture retailer has created an account that functions just like a website.

The Instagram account @ikea_ps_2014 showcases 34 items of it’s latest collection. By clicking on any picture you are taken to another account devoted to that piece of furniture.

This unique marketing campaign was created by the ad agency Instinct and was developed to reflect the 2014 PS Collections main concept of ‘Always on the move’. We personally think they have nailed it!!

Could this brilliant idea change the original functionality of Instagram and inspire other marketers around the world?

IKEA PS: Instagram Website from Instinct on Vimeo.

Ikea Instagram

The Ridge logo

The Ridge Branding

The Ridge is one of Dragon Eye Properties (DEP) eco-friendly residential development projects located amongst the trees in Warriewood. Based on this DEP required Fish Tank Creative to brand The Ridge project to promote the ecologically sustainable development.

The final concept is crafted with classical style and typographical hierarchy with a small leaf icon that has been included to allude to the clean natural environment.

The Ridge logo