APN Outdoor + NEWS Corp exterior Bus Advertising Campaign

DOWNLOAD PLAY WIN!

Create a compelling campaign to get the travellers to download the MATCHA app and play to win an iPAD. Sounds easy.

Working with OOH client APN and NEWS Corp to develop a campaign to direct engagement with the Daily Telegraph website through their new app MATCHA. The aim of the game on the app is the match the headline to the images from The Daily Telegraph.

The functionality of their app uses beacon technology on the bus. Ultimately, get travellers to go online, download the app, play against other travellers on their journey.

To give the user a feeling of “in the moment”, we chose local photography of local traffic, and shots of active handheld devices. We decided that icons for the quick and easy recognition of action required to WIN!

Our campaign started in January on Sydney buses. Feedback on results has been very positive so far. Have you considered who you might use for your next creative campaign? This year, consider the team at Fish Tank Creative.

APN Outdoor + NEWS Corp exterior Bus Advertising Campaign
APN Outdoor + NEWS Corp exterior Bus Advertising Campaign

fish-tank-creative-dep-mockup-imac

Dragon Eye Properties Responsive Website

It’s always a nice day for us when we can unveil the work we did for our amazing clients! We’re very proud and excited to show off the WordPress responsive website that we’ve designed for Dragon Eye Properties (DEP). On this project, we especially wanted the website to showcase DEP’s luxurious and modern feel and we think we did exactly that!

Check out www.dragoneyeproperties.com to find out more about the finished product!

fish-tank-creative-dep-mockup-imacfish-tank-creative-dep-mockup-ipadfish-tank-creative-dep-mockup

BEAMS arts festival 2014

BEAMS 2014

After lots of hard work of putting together numerous amounts of print and digital material Fish Tank Creative experienced the BEAMS arts festival first hand, we were impressed!

There was an amazing display of illuminated artworks that lit up the streets of Chippendale. The atmosphere surrounding the festival was fantastic and we can’t wait until we can do it all again next year.

BEAMS arts festival 2014
BEAMS arts festival 2014
BEAMS arts festival 2014
BEAMS arts festival 2014
BEAMS arts festival 2014
BEAMS arts festival 2014
BEAMS arts festival 2014

Social Media

Getting the most out of social media

Using social media to increase the growth of your business is fun and exciting but it can also be a little overwhelming considering the amount of online resources that are available to help you get started.
To make it a little easier for you we have jotted down a few tips that we have found helpful at Fish Tank Creative.

Post at the right time

The most effective times to upload content to your social media is between the hours of 6am – 8am and then again in the afternoon at 2pm – 5pm.
Although its important to know who your audience is and when they will be using social media. Once you have determined this you should aim to schedule your posts around those times.

Create relevant content

If you can post information that is current and relevant to your customer, you’ll give your audience a reason to read your posts and from there visit your website.
Social media updates can consist of pretty much anything that will engage your audience. Try posting about local news, images, status updates on your company and its latest projects, local events and even jokes!

Post regularly

Your audience wants regular updates and that’s what will keep them coming back.
Different social media platforms suggest a different posting frequencies. Posting on Facebook should be limited to 2-3 times a day, 7 days a week where as LinkedIn should be cut down to once a day and only on weekdays.

Develop a consistent style

Use a consistent style for your posts to create a voice for your business. If it helps create a basic style guide and keep the language style the same to develop an online personality.

Connect with others

Further define your company’s personality by connecting with relevant groups to determine how you want to be seen. Also interacting with your audience is always appreciated. Reply to both positive and negative comments, acknowledge their status updates and provide advice when appropriate.

Social Media

seo best practices

SEO Best Practices

A simple and cost effective way to improve your websites Search Engine Optimization (SEO) is to begin with managing your on-page optimization.

What is on-page optimization you may ask? Well it is an area of SEO that applies to the content and structure of your website.

So let’s get started!

On-Page Optimization can be divided up into a number of areas;

  1. Keywords
  2. Title Tag
  3. Meta Descriptions
  4. Image and Alt Tags
  5. Headers

Keywords

Prior to creating any content for your website keyword research is of most importance and can make or break your website.

There are two types of keywords, primary and long tail.

  • Primary Keywords
    The most important while optimizing a web page and should appear in vital areas such as the title and header tags.
  • Long Tail Keywords
    Long tail keywords support your primary keyword and don’t usually score as many hits but are more specific and therefore has fewer pages to compete with.

Title Tag

The Title Tag (title elements) is the most critical form of on-page optimization and is used in search engine result pages to display a snippet of a given page. Google will only display the first 50-60 characters of your title so be mindful of length and keep your important keywords close to the front. Long title tags have 20% lower click through rate as they can be considered as incomplete.

Meta Descriptions

As of 2009 Google announced that meta descriptions have no effect on your ranking in search engines but instead are important in gaining user click-through rates as they provide searchers with information on the given page. The optimal length for your description is roughly 155 characters. Rework your primary keyword into the description for better results.

Image and Alt Tags

Renaming any image file name and alt attribute to include a keyword is a must do! Although you don’t want each image to have the same keyword otherwise it appears to be spam. Ideally you would want each image to use different keywords so try using at least 3-4 different keywords for your images.

Header Tags

Header Tags aren’t a huge contributing factor to SEO but they should be taken advantage of whenever possible. Try to incorporate your primary keywords into post and page titles and any long tail keywords into the sub-headers.

seo best practices

The Ridge logo

The Ridge Branding

The Ridge is one of Dragon Eye Properties (DEP) eco-friendly residential development projects located amongst the trees in Warriewood. Based on this DEP required Fish Tank Creative to brand The Ridge project to promote the ecologically sustainable development.

The final concept is crafted with classical style and typographical hierarchy with a small leaf icon that has been included to allude to the clean natural environment.

The Ridge logo

Sun Valley logo

Sunvalley Branding

On this happy but windy Friday we would like to welcome our newest client Dragon Eye Properties (DEP), a Sydney residential property development company.

Fish Tank Creative is feeling very lucky to have be approached by DEP to re-brand their current Sunvalley Warriewood project.

The provided brief required us to create a brand that reflected the coastal environment of the developments location in the Northern Beaches. In the end we used an abstract circular shape combined with a handwritten styled typography to create a natural free flowing concept.

Sun Valley logo
Sun Valley brochure