We all know what a blog is, but did you know that it’s great for your business, essential even! We have dug deep and uncovered five benefits of blogging that will help your brand grow. Now get to it!
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DOWNLOAD PLAY WIN!
Create a compelling campaign to get the travellers to download the MATCHA app and play to win an iPAD. Sounds easy.
Working with OOH client APN and NEWS Corp to develop a campaign to direct engagement with the Daily Telegraph website through their new app MATCHA. The aim of the game on the app is the match the headline to the images from The Daily Telegraph.
The functionality of their app uses beacon technology on the bus. Ultimately, get travellers to go online, download the app, play against other travellers on their journey.
To give the user a feeling of “in the moment”, we chose local photography of local traffic, and shots of active handheld devices. We decided that icons for the quick and easy recognition of action required to WIN!
Our campaign started in January on Sydney buses. Feedback on results has been very positive so far. Have you considered who you might use for your next creative campaign? This year, consider the team at Fish Tank Creative.
White Rabbit Gallery
The Fish Tank Creative team is extremely lucky to be just around the corner from the beautiful gallery of contemporary Chinese art, White Rabbit Gallery.
It’s latest exhibition, Commune ends very soon so we had a quick look before we missed out.
Have you planned your company website?
We know planning for the web is just as important as planning for anything else in a business. To avoid back tracking and adding bits to your website that have been overlooked, we have put together an essential checklist (with extras) that should to be considered when in the early stages of the project. Enjoy!
Want to know more? Smashing Magazine has a great article on the benefits of planning a website – A Comprehensive Website Planning Guide.
Finders Keepers 2014
On Friday night the Fish Tank Creative team had the pleasure of browsing the many stalls of emerging designers and artists at Finders Keepers. As usual this market was full of colour and originality and left us wanting more!
Our favourite find had to be the beautiful vintage printing blocks.
What can digital flipbooks do for you?
What is a digital flipbook? Well, it’s taking any of your PDF files and transforming them into a digital reading experience. Add animation, hyperlinks, video, the possibilities are endless.
It’s no secret that the digital world is forever expanding and a digital version of your marketing document is another effective way to share your brand online.
Benefits of Email Marketing
Email marketing is a powerful communication tool that should be used as part of your marketing plan. We use email on a daily basis and it allows businesses to communicate, build trust with your audience and drive traffic back to your website to learn more about you.
Use this infographic to help you develop a better understanding of the benefits of email marketing.
Minimalistic art posters
The team at Fish Tank Creative are really loving Nick Barclay’s poster series ‘Three Colour Cities’, in which he uses minimal colours and geometric shapes to display his representation of these countries. Love his use of grids on these prints! What do you think?
The BrewBar branding and website
The BrewBar is a locally designed and manufactured coffee machine which will not only brew a darn good coffee, it also increases the output of baristas! So, imagine how excited we were when Fish Tank Creative was approached to design the branding and website.
For this particular design, we wanted it to convey elegance and simplicity and show that The BrewBar is designed to produce high quality coffee as efficiently as possible.
Checkout www.thebrewbar.com.au for more info!
The Importance of Social Media Management
These days social media is an influential tool for brands and businesses – with more discovering how powerful it can be when managed properly. Not only does it give a voice to a brand, it also helps establish a relationship between it and the community. This will result in customer loyalty which ultimately leads to more sales.
As a design agency that specialises on the retail sector, we have fully realised how beneficial social media management is. With our knowledge on both areas, we can help you grow your business.
Check out our infographic below that we’ve designed to help you understand more about the importance of social media management!
