Every year for one night only in September the streets of Chippendale are illuminated with various creative talents to bring forth a showcase of colour, form, movement and sound.
This year Fish Tank Creative are the creative sponsor for this inspirational event and are having some fun putting together the print & digital material and even some promotional merchandise.
A simple and cost effective way to improve your websites Search Engine Optimization (SEO) is to begin with managing your on-page optimization.
What is on-page optimization you may ask? Well it is an area of SEO that applies to the content and structure of your website.
So let’s get started!
On-Page Optimization can be divided up into a number of areas;
Prior to creating any content for your website keyword research is of most importance and can make or break your website.
There are two types of keywords, primary and long tail.
The Title Tag (title elements) is the most critical form of on-page optimization and is used in search engine result pages to display a snippet of a given page. Google will only display the first 50-60 characters of your title so be mindful of length and keep your important keywords close to the front. Long title tags have 20% lower click through rate as they can be considered as incomplete.
As of 2009 Google announced that meta descriptions have no effect on your ranking in search engines but instead are important in gaining user click-through rates as they provide searchers with information on the given page. The optimal length for your description is roughly 155 characters. Rework your primary keyword into the description for better results.
Renaming any image file name and alt attribute to include a keyword is a must do! Although you don’t want each image to have the same keyword otherwise it appears to be spam. Ideally you would want each image to use different keywords so try using at least 3-4 different keywords for your images.
Header Tags aren’t a huge contributing factor to SEO but they should be taken advantage of whenever possible. Try to incorporate your primary keywords into post and page titles and any long tail keywords into the sub-headers.
Mirage apartments required branding that reflected the Shepherds Bay luxurious waterfront living. Results in a strong geometric icon paired with simple typography.
At Fish Tank Creative we are looking into different treatments for our brand development and we can’t help but admire these beautiful letterpress examples. Thought we would share them with you!
Inkredible have inspired Fish Tank Creative today with this powerful quote on the importance of branding.
The inspiring Mia Oatley has her latest exhibition the Night Queen at NG Art Gallery from the 30th of July until the 16th of August.
We are lucky enough to be only just around the corner from the NG Gallery and were able to have a sneak peak before opening night and we loved it!
Mia uses a beautiful blend of pastel colours to create a unique collection of fun summery works.
The Ridge is one of Dragon Eye Properties (DEP) eco-friendly residential development projects located amongst the trees in Warriewood. Based on this DEP required Fish Tank Creative to brand The Ridge project to promote the ecologically sustainable development.
The final concept is crafted with classical style and typographical hierarchy with a small leaf icon that has been included to allude to the clean natural environment.
It’s not a secret that social media is no longer a novelty but a powerful business tool, in saying this Fish Tank Creative has just joined the world of Instagram!
Unfortunately the main flaw in the Instagram platform is there is no ability for multiple account management. It is becoming more popular to have multiple accounts (e.g personal and company accounts) and we all know Instagram only allows you to have the one account on a single device and therefore makes multiple account management a real head ache. Aside from logging in and out of your different accounts there is no way to switch between accounts.
To help us manager our Fish Tank Creative Instagram account we looked into alternative ways to manage multiple accounts on one mobile device.
We first thought the app Primary answered all our preys but unfortunately it still doesn’t support the function to upload photos to multiple Instagram accounts. Although I wouldn’t disregard this app completely as it allows you to fast-switch between different accounts which we have found to be extremely useful if you want to monitor your posts. You can also view and respond to your photo comments and wait for it…. you can pinch and zoom into photos! Instagram currently doesn’t allow the usual pinch and zoom function.
The Instapload app is quiet basic although it does allow for you to upload photos to multiple accounts. HOORAY!! Another handy little feature of this app is that you can easily download posts from other Instagram accounts directly into your photo gallery. Good bye screen shots!
One con we found in using Instapload is it seems the sharpness of your image is reduced on upload so we may have to be careful when using this app.
On this happy but windy Friday we would like to welcome our newest client Dragon Eye Properties (DEP), a Sydney residential property development company.
Fish Tank Creative is feeling very lucky to have be approached by DEP to re-brand their current Sunvalley Warriewood project.
The provided brief required us to create a brand that reflected the coastal environment of the developments location in the Northern Beaches. In the end we used an abstract circular shape combined with a handwritten styled typography to create a natural free flowing concept.
Whilst aimlessly browsing through the endless world of Instagram we came across some amazing talent from Omaha, Nebraska.
Nicolas Fredrickson is a Designer but his passion has always been in hand lettering. NF has a talent in experimenting with mixed media in order to create a hand made feel to his beautiful typography.
