We are safe to say that every brand wants and needs a strong identity to stand out from their competitors. Well the first step in the right direction is to a create style guide – a bible for your brand!
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Part 2. Latest Trends in Marketing
Have you considered these latest marketing trends in your plan?
Divergent thinking techniques
Stuck in a creativity rut? We have some tips to help get your creative juices flowing!
Minimalistic art posters
The team at Fish Tank Creative are really loving Nick Barclay’s poster series ‘Three Colour Cities’, in which he uses minimal colours and geometric shapes to display his representation of these countries. Love his use of grids on these prints! What do you think?
Branding for luxury property development – Mirage
Mirage apartments required branding that reflected the Shepherds Bay luxurious waterfront living. Results in a strong geometric icon paired with simple typography.
Letterpress love
At Fish Tank Creative we are looking into different treatments for our brand development and we can’t help but admire these beautiful letterpress examples. Thought we would share them with you!
Sunvalley Branding
On this happy but windy Friday we would like to welcome our newest client Dragon Eye Properties (DEP), a Sydney residential property development company.
Fish Tank Creative is feeling very lucky to have be approached by DEP to re-brand their current Sunvalley Warriewood project.
The provided brief required us to create a brand that reflected the coastal environment of the developments location in the Northern Beaches. In the end we used an abstract circular shape combined with a handwritten styled typography to create a natural free flowing concept.
Hand Letterer – Nicolas Fredrickson
Whilst aimlessly browsing through the endless world of Instagram we came across some amazing talent from Omaha, Nebraska.
Nicolas Fredrickson is a Designer but his passion has always been in hand lettering. NF has a talent in experimenting with mixed media in order to create a hand made feel to his beautiful typography.
