Sun Valley logo

Sunvalley Branding

On this happy but windy Friday we would like to welcome our newest client Dragon Eye Properties (DEP), a Sydney residential property development company.

Fish Tank Creative is feeling very lucky to have be approached by DEP to re-brand their current Sunvalley Warriewood project.

The provided brief required us to create a brand that reflected the coastal environment of the developments location in the Northern Beaches. In the end we used an abstract circular shape combined with a handwritten styled typography to create a natural free flowing concept.

Sun Valley logo
Sun Valley brochure

One Penny Red business card

One Penny Red Branding

If you’re in Sydney’s Inner West, then One Penny Red is the place to be! OPR is the latest wine bar/restaurant in Summer Hill.

Fish Tank Creative was given the opportunity to work with One Penny Red and create the following collateral;

  • Brand Identity
  • Stationery
  • Responsive Website
  • Signage
  • Trivia cards
  • Menu & Menu Boards

We were even lucky enough to attend the restaurants opening night and try the delicious contemporary cuisine menu. We recommend the smashed pea crostini with pickled zucchini & buffalo mozzarella along with the banana and salted caramel beignet soufflé with chocolate fudge dipping sauce for dessert, delicious!

One Penny Red business card

One Penny Red menu board
Photo credit Corban & Blair

OnePennyRed-MobileSite

OnePennyRed-responive-web-mockup

OnePennyRed-Signage
Photo credit Ramen Raff

Chippendale New World Art Prize 3

2014 Chippendale New World Art Prize

The Chippendale New World Art Prize opened last night and Fish Tank Creative owner Merryn Bourne was in attendance.

This event mirrors the growth of the Chippendale area, from an industrial suburb to an area full of creative potential and venues. These days Chippendale is full of wonderful galleries and studios, as well as fantastic cafes and restaurants.

Chippendale is an exciting suburb to be in, everywhere you go there is inspiration – whether it’s a new piece of street art or watching the Halo spin on a sunny day. We love this area and being immersed in its creative culture. The New World Art Prize is just one more reason to come to Chippendale and be creatively inspired.

Below are a few snapshots from the evening.

Chippendale New World Art Prize 3 Chippendale New World Art Prize 4 Chippendale New World Art Prize 2 Chippendale New World Art Prize 1

graphic design screen printing5

Graphic designers love a good stencil.

If you think of screen printing, you think Andy Warhols’ depiction of Marilyn Munroe, right?

Basically, screen printing is using a mesh based stencil to transfer ink onto another surface. Sounds simple.

Now to practise. I went to a  screen printing course on the weekend in St Peters, with Steve Wood. Arcade Screen Printing, they are totally down with the profession, and the art of it.

Listening to the theory introduction, my mind was racing with all the ideas that a creative has with a new medium to explore.

More commercial ideas for screen printing are fabric designs, wall paper, t shirts, teatowels, artworks and posters.

Here are some shots from my first attempt. The course didn’t disappoint, and I will be going back for more.

Raymond Loewy's Google Doodle

Happy Birthday Raymond Loewy!

Today Google pays tribute to famous industrial designer Raymond Loewy with a Google Doodle celebrating his 120th birthday.

Raymond Loewy's Google Doodle

Loewy was an industrial designer, famous for his work across a wide range of design disciplines and industries. Some of his most well recognised works include the Shell logo, Lucky Strike package, the redesign of the Coca-Cola contour bottle, the livery for Air Force One and the Pennsylvania Railroad S-1 locomotive.

Unfortunately Loewy passed away in 1986. Included below are some images of Loewy’s amazing design range, but for a complete biography and gallery of his work head on over to the official website.

Avanti sketch

Coca-Cola bottles and dispenser

S1 locomotive

Assorted logos

 

 

entry sign

MarketPlace Leichhardt Enviro Expo

entry sign

Here at Fish Tank Creative we’re always trying to promote sustainability and do as much as we can to work in an eco friendly manner. We’re proud to be able to say that for the second year running we’ve completed branding work for the MarketPlace Leichhardt Annual Enviro Expo.

The event started on Monday and runs until Wednesday, 2nd of October. There are loads of free events happening aimed at both adults and kids, so everyone can find something that they’re interested in. The link above will take you to the full event program on the MarketPlace Leichhardt website.

Fish Tank Creative worked across a large range of collateral for this event, including press ads in both the Inner West Courier and Ciao! magazine, program flyers, web banners for Facebook and the MarketPlace Leichhardt website, a digital brochure, large posters and banners to be hung in the centre, and delivering a new wall triptych. Throughout this range of work we have kept a strong application of the brand as well as helping to promote the message of sustainability.

So if you’re looking for something to do in the Leichhardt area over the coming week get along to MarketPlace Leichhardt, check out the diverse range of free events and enjoy the lovely branding work that runs throughout the event. Other examples of Fish Tank Creative’s work for MarketPlace Leichhardt can be found on our website here.

JLL4a

program flyers

posters

 

Intuos Creative Stylus

Wacom announces stand alone tablet and new stylus.

Intuos Creative Stylus

 

Here at Fish Tank Creative we’re very excited about the announcement from Wacom for their new stand alone tablets and pressure sensitive stylus for iPad.

The Intuos Creative Stylus for iPad is looking very handy. At an affordable price and offering 2048 levels of pressure sensitivity via Bluetooth, it seems like a great accessory for the iPad. Whilst there are already many stylus pens available for iPads, the ability to have pressure sensitivity when using sketching programs makes this stylus a very appealing choice for anyone working within a creative field.

But what’s really exciting is the announcement of the Cintiq Companion and the Cintiq Companion Hybrid.

wacom-cintiq-companion-3qtr

 

Wacom is releasing two stand alone 13″ tablets. Both will feature full HD displays with touch control, front and rear cameras, Wi-Fi and ship with the Wacom Pro Pen, giving you 2048 levels of pressure sensitivity.

The Companion runs Windows 8 and comes in two versions. The standard version gives you 8GB of RAM and a 256GB SSD, whilst the Pro version comes with 8GB of RAM and a 512GB SSD. The companion is definitely aimed at professional artists and allows for the installation of Adobe Creative Suite programs like Photoshop and Illustrator.

The Companion Hybrid works off Android and functions as a Cintiq tablet when connected to a computer or as an Android tablet when unplugged. It’s still got some fairly impressive technology inside it, running on Android 4.2  and housing an Nvidia Tegra 4 CPU. It comes in both 16GB and 32GB versions.

All three of these would be versatile tools for Fish Tank Creative. Having a tablet with high level sketching functionality would allow us to speed up the creative process when formulating concepts for our clients. It would also open up our ability to edit on the fly, making meetings more dynamic and intuitive. Being able to do some personal sketching whilst hanging out during lunch breaks in the parks and cafes of Chippendale wouldn’t go amiss either.

We’ll definitely be looking into the creative and productive possibilities that these three devices can provide when they release in the next few months.