The Ridge is one of Dragon Eye Properties (DEP) eco-friendly residential development projects located amongst the trees in Warriewood. Based on this DEP required Fish Tank Creative to brand The Ridge project to promote the ecologically sustainable development.
The final concept is crafted with classical style and typographical hierarchy with a small leaf icon that has been included to allude to the clean natural environment.
If you think of screen printing, you think Andy Warhols’ depiction of Marilyn Munroe, right?
Basically, screen printing is using a mesh based stencil to transfer ink onto another surface. Sounds simple.
Now to practise. I went to a screen printing course on the weekend in St Peters, with Steve Wood. Arcade Screen Printing, they are totally down with the profession, and the art of it.
Listening to the theory introduction, my mind was racing with all the ideas that a creative has with a new medium to explore.
More commercial ideas for screen printing are fabric designs, wall paper, t shirts, teatowels, artworks and posters.
Here are some shots from my first attempt. The course didn’t disappoint, and I will be going back for more.
Here at Fish Tank Creative we’re always trying to promote sustainability and do as much as we can to work in an eco friendly manner. We’re proud to be able to say that for the second year running we’ve completed branding work for the MarketPlace Leichhardt Annual Enviro Expo.
The event started on Monday and runs until Wednesday, 2nd of October. There are loads of free events happening aimed at both adults and kids, so everyone can find something that they’re interested in. The link above will take you to the full event program on the MarketPlace Leichhardt website.
Fish Tank Creative worked across a large range of collateral for this event, including press ads in both the Inner West Courier and Ciao! magazine, program flyers, web banners for Facebook and the MarketPlace Leichhardt website, a digital brochure, large posters and banners to be hung in the centre, and delivering a new wall triptych. Throughout this range of work we have kept a strong application of the brand as well as helping to promote the message of sustainability.
So if you’re looking for something to do in the Leichhardt area over the coming week get along to MarketPlace Leichhardt, check out the diverse range of free events and enjoy the lovely branding work that runs throughout the event. Other examples of Fish Tank Creative’s work for MarketPlace Leichhardt can be found on our website here.
