Cabrini is a Residential Aged Care facility located in Westmead, New South Wales. Cabrini’s mission was to find a way to better engage the wider community with their brand. However, as Cabrini prides itself on being much more than just an aged care facility, they looked to Merryn Bourne Creative for this expertise in aged care services as an outsourced marketing solution.
To achieve their objectives of increased brand awareness and community engagement, Cabrini sought the expertise and knowledge of Merryn Bourne Creative. As a result, Cabrini was able to deliver a strategy that regularly communicated its needs in a professional manner in order to keep its clients informed on a consistent basis. Merryn Bourne Creative adopted a collaborative, open-minded approach and worked closely with Cabrini to develop and implement a multi-channeled integrated communication strategy.