Google Analytics is a powerful website analysis tool which helps you understand the people who use your website. But how can this help your business? We’ve put together five ways Google Analytics can help you improve your marketing strategy and keep visitors engaged with your website and business.
Hot spots – Where are people looking?
Google Analytics shows you what parts of your website are attracting interest and the key words and phrases which pull in new visitors through search results. Meaning you can offer new content and services your customers are interested in.
Boring bits – Where are people NOT looking?
Help weed out content your customers are not interested in. Sometimes content is just not appealing, other times bad positioning can lead to great content being lost. Having a lacklustre heading is the first step in losing customers focus and an easy fix. There are some great guides out there to help write a punchy headline.
Break down the bounce.
Bounce rates are when visitors leave your site without clicking through to other pages, which means they are not engaging with your content and your business. Google Analytics helps break down what point visitors leave your site so you can see what’s turning customers away.
Desktop, tablet or mobile – How are people viewing your site?
If your customers are mainly using a mobile to use your site or a specific browser it’s vital that your site is optimised for that platform and they are getting the best viewing experience. This is where having a responsive website is important, so no matter which platform they are using your site will still be fully functional. The geo location feature of Google Analytics is also helpful in targeting your key audience and producing content that is relevant to them.
Who is the best – How does your site rate against your competitors?
You can use Google Analytics to compare your customers engagement with that of your competitors and find out where your site needs improvement. However this tool’s usefulness can depend on if your competitors are also using Google Analytics.