Last week we took a look at the facts behind brand loyalty, now we want to show you what you can do to increase client retention.
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Brand Recognition
Most of us don’t have the patience to sit down and read through a large amount of information before we commit to something. A lot of our decision is made on first impression. This is why having a strong and consistent brand identity is so important. We’ve put together a break down of what makes a strong, iconic brand identity.
Touchpoint Marketing
Touchpoints – where does your business pop up in front of your audience?
Consider your touch points – and create your path to purchase.
Mambo 30 Years of Shelf-Indulgence
If you haven’t already, you simply must visit the Mambo 30 year anniversary exhibition at amBUSH Gallery on Level 3 of Central Park Sydney.
This is a mind blowing experience – amazing displays of colour, famous super heros and unique illustrations.
We would love to have the floor decal for the Fish Tank Creative studio!
Part 1. Latest Trends in Web Design
Thinking of redesigning your website? We have outlined some of the latest crazes that are being implemented in websites right now.
Graphic designers love a good stencil.
If you think of screen printing, you think Andy Warhols’ depiction of Marilyn Munroe, right?
Basically, screen printing is using a mesh based stencil to transfer ink onto another surface. Sounds simple.
Now to practise. I went to a screen printing course on the weekend in St Peters, with Steve Wood. Arcade Screen Printing, they are totally down with the profession, and the art of it.
Listening to the theory introduction, my mind was racing with all the ideas that a creative has with a new medium to explore.
More commercial ideas for screen printing are fabric designs, wall paper, t shirts, teatowels, artworks and posters.
Here are some shots from my first attempt. The course didn’t disappoint, and I will be going back for more.
The Amazing Pattern Library
The Amazing Pattern Library is both a great website and a great project. It is an ongoing project created by Tim Holman and Claudio Guglierei where you can download patterns created by some amazing designers for free to use in your own work.
Not only is this a wonderful resource, but visiting and scrolling through the website is also a very fun experience.
We’ve included a few of our favourite patterns, but if you want to see more head over to the site – thepatternlibrary.com
Happy 2014!
It’s 2014 and the end of the first week of Fish Tank Creative reopening since our break over the Christmas period.
We felt we needed something to make us smile and this Twitter page did the job nicely 🙂
Thank you @FacesPics
Sydney Bushfire
As happened in September, people in Sydney have taken to Twitter to post pictures, warnings and comment on the bushfires taking place.
These are just a few of the stunning pictures that have been posted.
